Have you ever wondered how much the highest-paid Instagram celebs get for a cheeky swipe up? It’s a lot, according to recent research from a famous social media planner. It’s no surprise that celebrities like Kylie Jenner and Dwayne Johnson have transformed their internet personas into money-making engines, asking exorbitant sums for sponsored posts or endorsements.
Its been a decade, brands and businesses have leaned heavily on ambassadors to promote their products, resulting in a burgeoning influencer economy. You’re bound to swipe through the next Married At First Sight or Bachelor contestant promoting a new skin cream or skinny tea if you go on Instagram at any time.
While the shift from reality star to an influencer can be profitable, it pales in comparison to the sums paid to Instagram’s highest-paid celebs. A number of social media-savvy actors and singers have made surprising forays into the world of social media. Kylie Jenner, a member of the Kardashian family, topped the list of most paid Instagram users last year.
Let’s take a look at the top 10
1. Dwayne Johnson (USD$1,210,000 per post)
Action superstar Dwayne Johnson is one of the most bankable celebrities on the planet, but the actor has taken his Instagram to new heights during the last decade. Johnson exceeded 200 million Instagram followers in 2020, largely to a well-balanced mix of fitness, humor, and behind-the-scenes video. His workouts are famous, his one-liners are witty, and his money account is untouchable.
Followers: 230 million
Born: 2 May 1972 (age 48 years), Hayward, California, United States
Height: 1.96 m
Spouse: Lauren Hashian (m. 2019), Dany Garcia (m. 1997–2008)
Children: Simone Alexandra Johnson, Jasmine Johnson, Tiana Gia Johnson
2. Kylie Jenner (USD$980,000 per post)
Kylie Jenner, who was the highest-paid Instagrammer last year, fell one spot this year on the Hopper HQ list. Jenner may command a stunning USD$980,000 for each post, according to the social media planner, which makes sense if you have over 200 million followers.
Followers: 223 million
Born: 10 August 1997 (age 23 years), Los Angeles, California, United States
Height: 1.68 m
Children: Stormi Webster
Siblings: Kendall Jenner, Kim Kardashian, Khloé Kardashian, MORE
Parents: Kris Jenner, Caitlyn Jenner
3. Cristiano Ronaldo (USD$890,000 per post)
There must be some benefits of being the most followed person on Instagram. For Cristiano Ronaldo, that apparently equates to around USD$890,000 per post, which seems like a chump-change for someone will 273 million followers. Not that he needs it, Ronaldo is well on his to become a billionaire athlete.
Followers: 273 million
Born: 5 February 1985 (age 36 years), Hospital Dr. Nélio Mendonça, Funchal, Portugal
Height: 1.87 m
Salary: 31 million EUR (2021)
Partner: Georgina Rodríguez (2017–)
Current teams: Juventus F.C. (#7 / Forward), Portugal national football team (#7 / Forward)
Children: Cristiano Ronaldo Jr., Alana Martina dos Santos Aveiro, Eva Maria Dos Santos, Mateo Ronaldo
4. Kim Kardashian (USD$850,000 per post)
Kim, one of the Kardashian clan’s elder statesmen, has amassed a fortune on the internet. According to Hopper HQ, the 40-year-old may charge USD$858,000 for each Instagram post. According to reports, the reality star has a net worth of over USD$350 million, which is rapidly increasing thanks to her large online presence.
Followers: 212 million
Children: North West, Chicago West, Psalm West, Saint West Trending
Born: 21 October 1980 (age 40 years), Los Angeles, California, United States
Height: 1.57 m
Spouse: Kanye West (m. 2014), Kris Humphries (m. 2011–2013), Damon Thomas (m. 2000–2004)
5. Ariana Grande (USD$850,000 per post)
With 228 million followers, it’s little wonder Ariana Grande is one of the highest-paid celebrities on Instagram. The 27-year-old pop star has taken her online persona to the next level in recent years, generating a massive potential income through endorsements and sponsorship.
Followers: 228 million
Born: 26 June 1993 (age 27 years), Boca Raton, Florida, United States
Partner: Dalton Gomez
6. Selena Gomez (USD$848,000 per post)
Followers: 180 million
Born: 22 July 1992 (age 28 years), Grand Prairie, Texas, United States
7. Beyonce Knowles (USD$770,000 per post)
Queen Bee has plenty of cash on hand. The music star is one-half of the world’s richest celebrity investment duo, with an estimated net worth of over $500 million. Beyonce Knowles, on the other hand, is said to be able to charge USD$770,000 for each Instagram post.
Followers: 170 million
Born: 4 September 1981 (age 39 years), Houston, Texas, United States
Spouse: Jay Z (m. 2008)
Children: Blue Ivy Carter, Rumi Carter, Sir Carter
8. Justin Bieber (USD$747,000 per post)
Significantly less active on Instagram and social media in recent years, Justin Bieber remains one of the most popular superstars online. The 27-year-old star has over 168 million Instagram followers, and with his latest releases bringing him even more into the spotlight, you can anticipate that number to climb.
Followers: 168 million
Born: 1 March 1994 (age 27 years), St. Joseph’s Hospital, London, Canada
Height: 1.75 m
Instruments: : Vocals; drums; piano; keyboard; guitar;
Spouse: Hailey Bieber (m. 2018)
9. Taylor Swift (USD$722,000 per post)
Pop music aristocracy Taylor Swift has swiftly established herself as one of Hollywood’s most savvy investors and moneymakers. Swift keeps her followers engaged and clamoring for more Taylor material by posting a series of personal photos and behind-the-scenes views on Instagram.
Followers: 152 million
Born: 13 December 1989 (age 31 years), West Reading, Pennsylvania, United States
Height: 1.8 m
10. Neymar Jr (USD$704,000 per post)
Neymar Jr, a Brazilian footballer, is one of the world’s most famous athletes. While he may not have Cristiano Ronaldo’s Instagram following, Neymar Jr is nonetheless reaping the benefits of the social media network. According to Hopper HQ, the PSG player can demand USD$704,000 each post, which is a nice addition to his Puma endorsements.
Followers: 148 million
Born: 5 February 1992 (age 29 years), Mogi das Cruzes, State of São Paulo, Brazil
Height: 1.75 m
Salary: 36 million GBP (2020)
Current teams: Paris Saint-Germain F.C. (#10 / Forward), Brazil national football team (Forward), Brazil
Children: Davi Lucca da Silva Santos
Parents: Nadine Santos, Neymar Santos Sr.